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SETTING YOUR WEBSITE APART FROM COMPETITORS

How to Set your website apart

how to set your website apart training course

4.8/5

Course Description

A core piece of any website, product or service offering, is a unique identifier. If nothing sets your website apart from its competition, you won’t be set up for success. What are your current customers saying about your website or product? How have you set yourself apart from the competition? What is your Unique Selling Proposition (USP)? Why YOU specifically, instead of the customer across the street? What is your CVP (Customer Value Proposition)? This program will walk you through best practices around exactly how to differentiate yourself from your competitors and make your business the obvious choice for customers.

What You Will Learn

How to create your WHY statement, and why that is important. How to differentiate yourself from your competitors by using more than just price – which only creates a race to the bottom for your product or services. How to define your USP and CVP so you become the obvious choice for your customers. How to effectively illustrate the problems you solve better than anyone else.

& LET'S CHANGE EVERYTHING.

kevin_oleary
"Anything you can do to enhance the productivity of your marketing in a digital world is extremely valuable, and Mike has the credibility to do this."
Shark, Dragon, Entrepreneur
about testi img 1
eCommerce Training helped me to advance my professional learning. This program provides a great avenue for self-growth for anyone!
Martha Healy
Sales Professional

DID YOU KNOW? 💡

  • People are willing to pay more for a better experience or a unique identifier. 
  • Creating a price-only differentiator will create a race to the bottom amongst you and your competitors. No one wins.
  • Customers respond to quality, value, status or perception, experience, belief or community – not just price.

WHO IS THIS FOR?

Any business or individual looking to set themselves apart from their competition by creating value for their end customer. Differentiators should not be explicit to price point. This module highlights the proper outline for your USP and CVP and will make you the obvious choice for your customers.

Prior Knowledge

This differentiator module requires no prior knowledge in the online, digital marketing, nor eCommerce spaces. It is designed to provide step-by-step visuals and examples as an easy-to-use guideline to help get you to the next level with your online marketing efforts.

& LET'S CHANGE EVERYTHING.

COMPANIES WHO HAVE USED OUR ECOMMERCE STRATEGIES AND BEST PRACTICES:

There are still enterprise seats available for the "Work With Me" version of the program. It runs for 12 weeks from the start date. Classes are once a week for 90 mins per session. Enterprise seats are accepted via application only.
You can start the process below.