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CONVERSION RATE OPTIMIZATION (CRO)

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) training course

4.8/5

Course Description

Getting traffic to your website is only half the battle. If your website has a poor user experience or the inability to convert your visitors into customers, you need to shift focus to Conversion Rate Optimization. Too often, businesses think it’s a top-line problem and the solution is to pump more money into paid advertising to drive more visits. That is not the solution. In fact, you can spend less money and convert more customers with an improved conversion rate.

What You Will Learn

The average aggregate website conversion rate (varies by industry) is 4%. This means you are essentially leaving money on the table with 96% of your website traffic – traffic you worked hard to get via organic search and SEO, or even worse, traffic you PAID FOR in PPC or paid social campaigns. There are simple copy tweaks as well as DO’s and DON’ts when it comes to your homepage and landing pages, product descriptions, as well as customer service statements and promises. Leverage emotional vs logical copy. Avoid “WE” and focus on “YOU”, the customer. Understand and develop the path of least resistance for your business.

& LET'S CHANGE EVERYTHING.

kevin_oleary
"Anything you can do to enhance the productivity of your marketing in a digital world is extremely valuable, and Mike has the credibility to do this."
Shark, Dragon, Entrepreneur
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eCommerce Training helped me to advance my professional learning. This program provides a great avenue for self-growth for anyone!
Martha Healy
Sales Professional

DID YOU KNOW? 💡

  • Only 17% of marketers use landing page A/B tests to improve conversion rates.
  • The first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time.
  • Landing pages, the least popular type of signup form, have the highest conversion rate (24%). On the other hand, popups, the most popular signup form, have the second-lowest conversion rate (4%). (Source)

WHO IS THIS FOR?

Any business or individual with a website that wishes to convert more website traffic into paying customers.

What would bumping your conversion rate up by just 1 or 2 percentage points mean for your business or bottom line?

eCommerce is exploding and conversion rates are more important than ever.

Prior Knowledge

This CRO course requires no prior knowledge of Conversion Rate Optimization. If you are a beginner, this is a fundamentals course to help you get off the ground. 

If you are intermediate-to-expert level, you may still gain additional knowledge in areas such as conversion copywriting, split testing, creating authority and trust, and optimizing your CTAs.

& LET'S CHANGE EVERYTHING.

COMPANIES WHO HAVE USED OUR ECOMMERCE STRATEGIES AND BEST PRACTICES:

There are still enterprise seats available for the "Work With Me" version of the program. It runs for 12 weeks from the start date. Classes are once a week for 90 mins per session. Enterprise seats are accepted via application only.
You can start the process below.