Course Description

Influencer Marketing is one of the fastest growing online mediums today. But does influencer marketing really work? If done correctly, it can be incredible effective. Influencer marketing has increased from an ancillary marketing tactic to a table-stakes multibillion dollar industry. How can you properly leverage the power of influencer marketing for your business? This module will show you how.

What You Will Learn

Too often, businesses reach for the top shelf when the think ambassador branding or influencer marketing. This is not the correct approach. Any celebrity with a 50M+ following will have far too broad an audience for any given business, product or service. Yet businesses pay a premium for the perception of that kind of reach and exposure. The truth is the algorithms will only show a post to roughly 2-4% of any given mass following. The key in influencer marketing is to divide and conquer. This module teaches the strategies and platforms on exactly how to do that for the most cost-effective and relevant reach possible.

  • Introduction to Influencer Marketing
  • Influencer Marketing DO’s & DON’Ts
  • Proper Influencer Targeting
  • Cost-Effective Campaign Management
  • Influencer Best Practices
  • Real Case Studies & Examples
  • Influencer Platforms & Dashboards
  • Utilizing Engagement vs Following


  • 65% of companies reported a YoY increase in influencer marketing spend.
  • 17% of online businesses spend over half their marketing budgets on influencer marketing.
  • 89% say ROI from influencer marketing is comparable to or better than other marketing channels. 
  • Instagram ranks #1 for the most important and impactful channel.


Any business or individual wanting to improve awareness for a brand, product or service.

With the impact and overall reach of many social platforms, the secret to influencer marketing success is relevancy and engagement.

Partnering with 100 small accounts of 1,000 followers, is often a better approach than 1 large account of 100,000 followers. While it is the same number of followers, it is not the same level of engagement. This module will show you how to do this.

Prior Knowledge

This influencer course requires no prior knowledge of influencer marketing. If you are a beginner, this is a foundational course to help you get off the ground. 

If you are intermediate-to-expert level, you may still gain additional knowledge in areas such as influencer platforms and dashboards, proper targeting and engagement, and running cost-effective influencer campaigns.

Kevin O'Leary

Shark, Dragon, Entrepreneur

“Anything you can do to enhance the productivity of your marketing in the digital world is extremely valuable, and Mike has the credibility to do this.”

Student Feedback


Ready to Get Started?

No more theory in a vacuum. You need tactics that WORK based on real life. 

Access a constantly growing library of eCommerce resources that provide battle-tested tactics from a beginner to expert level. 

The eCommerce Training Video Library Program

Over 65 video modules in a go-at-your-own-pace format, providing end-to-end, guided visual instructions on how to improve your digital marketing and online business.

Tactics You Can Actually Apply:

Our goal is to provide bite-sized best practices guides and video modules that deliver hands-on, easy to understand, guided instructions on how to better market yourself or your business online.

Constantly Improved:

A program developed during the COVID-19 pandemic to meet our goal of helping as many people as possible who are looking for meaningful guidance and direction in eCommerce and digital marketing, and in making valuable connections.

Hyper-Relevant to You:

We have training modules designed for beginners, covering ground-up areas such as how to register a domain name and start a website, as well as intermediate and advanced programs on content marketing, search engine optimization, conversion, UX, analytics and more.

Everything you need to upgrade your eCommerce Skills.
Lock in one low price for life.

Video Library Program

Sign up today and let's change everything.
$ 59 USD
  • 65+ Video Library of Expert Trainings
  • Increase organic traffic and improve website conversion rates.
  • Constantly Updating Curriculum
  • Lifetime Access to the Program
  • Live AMA Sessions
  • Get 1-on-1 Q&A sessions with direct access to Mike.
  • Join the online community of 100's of other successful eCommerce entrepreneurs.
  • Try the program for 7-days, risk free.
Scroll to Top