Search Engine Marketing (SEM)

Course Description

Search Engine Marketing (SEM) or Pay-Per-Click Advertising (PPC) is one of the best ways to drive targeted, relevant customers to your website or product/services page. You are in control. You set what target keywords your audience will be searching for in order to find your product or service, how much you want to spend per click or per day, and once your campaign is set up correctly – you can quickly pivot in paid search to do more of what is working and less of what isn’t. This module will show you everything.

What You Will Learn

Paid search campaigns are not set-it-and-forget-it. You need to understand the drivers of a paid search campaign from the very beginning. Often, businesses bid on keywords they think their customers will be searching for, when in fact their target audience are searching for a variety of keywords. Test after test has shown that almost no two people search the same way online, so it’s important to understand keyword variations and search volumes to better get in front of the right customers.

  • Introduction to SEM
  • Average Positioning
  • Keyword Volume Tools
  • Google AdWords
  • Day Parting
  • Core Metrics (CPC, CPM, CPA)
  • Keyword Research Tools
  • Bid Match Types
  • Search Moderators & Operators
  • World Class SEM Tools & Resources


  • Paid search is effectively an auction model with limited shelf space.
  • CPC (Cost Per Click) is primarily drive by two factors: How many people are searching for any given keyword, and how many businesses want to show up for that keyword.
  • Approximately 25% of all searches result in a user clicking on a paid ad


Any business or individual with a website that wishes to rank for a specific search phrase or keyword.

Specifically, websites that are in their earlier stages (1-2 years) should leverage paid search traffic as diligently as possible until organic traffic begins to ramp up and you can taper off paid campaigns.

Nearly every product or service path to purchase begins online, even if the transaction is completed later offline.

Your customers are looking for you. Are you there?

Prior Knowledge

This SEM course requires no prior knowledge of Search Engine Marketing. If you are a beginner, this is a fundamentals course to help you get off the ground. 

If you are intermediate-to-expert level, you may still gain additional knowledge in areas such as managing negative keywords, day-parting by timezone, and how to edge out your competition by responsible bidding – 1st position isn’t always best!

Kevin O'Leary

Shark, Dragon, Entrepreneur

“Anything you can do to enhance the productivity of your marketing in the digital world is extremely valuable, and Mike has the credibility to do this.”

Student Feedback


Ready to Get Started?

No more theory in a vacuum. You need tactics that WORK based on real life. 

Access a constantly growing library of eCommerce resources that provide battle-tested tactics from a beginner to expert level. 

The eCommerce Training Video Library Program

Over 65 video modules in a go-at-your-own-pace format, providing end-to-end, guided visual instructions on how to improve your digital marketing and online business.

Tactics You Can Actually Apply:

Our goal is to provide bite-sized best practices guides and video modules that deliver hands-on, easy to understand, guided instructions on how to better market yourself or your business online.

Constantly Improved:

A program developed during the COVID-19 pandemic to meet our goal of helping as many people as possible who are looking for meaningful guidance and direction in eCommerce and digital marketing, and in making valuable connections.

Hyper-Relevant to You:

We have training modules designed for beginners, covering ground-up areas such as how to register a domain name and start a website, as well as intermediate and advanced programs on content marketing, search engine optimization, conversion, UX, analytics and more.

Everything you need to upgrade your eCommerce Skills.
Lock in one low price for life.

Video Library Program

Sign up today and let's change everything.
$ 59 USD
  • 65+ Video Library of Expert Trainings
  • Increase organic traffic and improve website conversion rates.
  • Constantly Updating Curriculum
  • Lifetime Access to the Program
  • Live AMA Sessions
  • Get 1-on-1 Q&A sessions with direct access to Mike.
  • Join the online community of 100's of other successful eCommerce entrepreneurs.
  • Try the program for 7-days, risk free.
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