Course Description

The conversation around social media marketing has shifted away from “Do I need to do it?”, to “What is the best way for me to do it”, as it has now become table stakes for any business. The question is, which platform is the best platform for your specific industry, business or product? Not all social media channels are the same. Can you associate a tangible ROI to your social media efforts? Yes. How? This module will show you.

What You Will Learn

Some channels are best for promotions and events. Other channels are best for customer service and one-to-one direct messaging. Some are your best bet for visual storytelling, while others allow you to be more text-heavy because the platform supports an audience that will actually read your post. So which is right for your business? Facebook or Instagram? Twitter or YouTube? Snapchat or Tiktok? The underlying message is not to spread yourselves too thin. Focus on 2-3 specific channels that can help drive your message home and be consistent.

  • Introduction to Social Marketing
  • Defining Audience Demographics
  • Creating Social Media Attribution
  • Sponsored Ads & Social PPC
  • Creating a Content Calendar
  • Right Message on the Right Medium
  • Calculating Your Social Media ROI
  • Targeting & Advanced Combinations


  • Facebook currently has 2.74B active monthly users.
  • The average user spends 30 minutes per day on Instagram.
  • 58% of people say they have become more interested in a brand or product after seeing it in Stories.
  • Big budgets are not required. Mobile-shot Stories ads outperform studio-shot ads 63% of the time.


Any business or individual looking to increase their online awareness via social media channels. This program will help identify the correct platform, as well as posting frequency and cadence, to best provide value to your followers and ROI to your business.

Prior Knowledge

This social media marketing module requires no prior knowledge in the social or digital marketing space. It is designed to provide step-by-step visuals and examples as an easy-to-use guideline to help get you to the next level with your online marketing efforts. It is helpful for beginners, but more advanced users may also benefit from learning in areas such as calculating your social media ROI & utilizing advanced combinations in your campaigns.

Kevin O'Leary

Shark, Dragon, Entrepreneur

“Anything you can do to enhance the productivity of your marketing in the digital world is extremely valuable, and Mike has the credibility to do this.”

Student Feedback


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The eCommerce Training Video Library Program

Over 65 video modules in a go-at-your-own-pace format, providing end-to-end, guided visual instructions on how to improve your digital marketing and online business.

Tactics You Can Actually Apply:

Our goal is to provide bite-sized best practices guides and video modules that deliver hands-on, easy to understand, guided instructions on how to better market yourself or your business online.

Constantly Improved:

A program developed during the COVID-19 pandemic to meet our goal of helping as many people as possible who are looking for meaningful guidance and direction in eCommerce and digital marketing, and in making valuable connections.

Hyper-Relevant to You:

We have training modules designed for beginners, covering ground-up areas such as how to register a domain name and start a website, as well as intermediate and advanced programs on content marketing, search engine optimization, conversion, UX, analytics and more.

Everything you need to upgrade your eCommerce Skills.
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Video Library Program

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$ 59 USD
  • 65+ Video Library of Expert Trainings
  • Increase organic traffic and improve website conversion rates.
  • Constantly Updating Curriculum
  • Lifetime Access to the Program
  • Live AMA Sessions
  • Get 1-on-1 Q&A sessions with direct access to Mike.
  • Join the online community of 100's of other successful eCommerce entrepreneurs.
  • Try the program for 7-days, risk free.
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