User Experience Training (UX)

Course Description

User Experience is paramount to the success of any website, product or service. If you have the best product in the world, but people cannot easily navigate your website to purchase it from you, it will fail. User Experience is being conditioned from outside your immediate industry or marketplace. It is no longer enough to consider what your immediate competitor is doing and try to one-up that. Rather, user expectations are now set by Amazon, Uber and Starbucks. This module will show you how to create a first-class user experience.

What You Will Learn

Testing is the cornerstone of learning – from recipes to medicine. Diligent User Experience begins with creating a cadence of testing. It is poor practice to run a single version of almost anything online, from your homepage to your product pages to your email campaigns. You want to create, test, analyze, repeat – always. This module will show you how.

  • Introduction to UX
  • Benefits vs Features
  • Reporting on the Correct Metrics
  • Introduction to Attribution
  • Identifying & Removing UX Friction
  • A/B Testing
  • Multivariate Testing
  • Understanding your Buyer’s Journey
  • Downstream UX Effect
  • The Best UX Tools & Resources


  • A/B Testing is one of the most cost effective ways of improving your conversion rate, even with flat YoY traffic
  • Running A/B tests for a set period of time (~30 days) will identify a clear winner and a clear loser. By removing the loser, cloning the winner, making a subtle change and running it again – you will always be running your highest converting version of every web page.


Any business or individual looking to improve on their buyer’s journey and increase their website conversion rates.

A/B testing is a methodology that crosses website, marketing campaign and email efforts, and more. Once it becomes standard practice, you will see improvements across the board.

This is an introduction to data-driven decision making. There are a plethora of available tools nowadays to eliminate the need for guesswork and assumptions. Let the data tell you what’s working and what isn’t, so you can allocate your time and efforts – and budget – wisely.

Prior Knowledge

This UX course requires no prior knowledge of User Experience testing. If you are a beginner, this is a fundamentals course to help you get off the ground. 

If you are intermediate-to-expert level, you may still gain additional knowledge in areas such as multivariate testing cadence, linear attribution modelling, & new tools & resources.

Kevin O'Leary

Shark, Dragon, Entrepreneur

“Anything you can do to enhance the productivity of your marketing in the digital world is extremely valuable, and Mike has the credibility to do this.”

Student Feedback


Ready to Get Started?

No more theory in a vacuum. You need tactics that WORK based on real life. 

Access a constantly growing library of eCommerce resources that provide battle-tested tactics from a beginner to expert level. 

The eCommerce Training Video Library Program

Over 65 video modules in a go-at-your-own-pace format, providing end-to-end, guided visual instructions on how to improve your digital marketing and online business.

Tactics You Can Actually Apply:

Our goal is to provide bite-sized best practices guides and video modules that deliver hands-on, easy to understand, guided instructions on how to better market yourself or your business online.

Constantly Improved:

A program developed during the COVID-19 pandemic to meet our goal of helping as many people as possible who are looking for meaningful guidance and direction in eCommerce and digital marketing, and in making valuable connections.

Hyper-Relevant to You:

We have training modules designed for beginners, covering ground-up areas such as how to register a domain name and start a website, as well as intermediate and advanced programs on content marketing, search engine optimization, conversion, UX, analytics and more.

Everything you need to upgrade your eCommerce Skills.
Lock in one low price for life.

Video Library Program

Sign up today and let's change everything.
$ 59 USD
  • 65+ Video Library of Expert Trainings
  • Increase organic traffic and improve website conversion rates.
  • Constantly Updating Curriculum
  • Lifetime Access to the Program
  • Live AMA Sessions
  • Get 1-on-1 Q&A sessions with direct access to Mike.
  • Join the online community of 100's of other successful eCommerce entrepreneurs.
  • Try the program for 7-days, risk free.
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