User Experience is paramount to the success of any website, product or service. If you have the best product in the world, but people cannot easily navigate your website to purchase it from you, it will fail. User Experience is being conditioned from outside your immediate industry or marketplace. It is no longer enough to consider what your immediate competitor is doing and try to one-up that. Rather, user expectations are now set by Amazon, Uber and Starbucks. This module will show you how to create a first-class user experience.
What You Will Learn
Testing is the cornerstone of learning – from recipes to medicine. Diligent User Experience begins with creating a cadence of testing. It is poor practice to run a single version of almost anything online, from your homepage to your product pages to your email campaigns. You want to create, test, analyze, repeat – always. This module will show you how.
- Introduction to UX
- Benefits vs Features
- Reporting on the Correct Metrics
- Introduction to Attribution
- Identifying & Removing UX Friction
- A/B Testing
- Multivariate Testing
- Understanding your Buyer’s Journey
- Downstream UX Effect
- The Best UX Tools & Resources
DID YOU KNOW? 💡
- A/B Testing is one of the most cost effective ways of improving your conversion rate, even with flat YoY traffic
- Running A/B tests for a set period of time (~30 days) will identify a clear winner and a clear loser. By removing the loser, cloning the winner, making a subtle change and running it again – you will always be running your highest converting version of every web page.
WHO IS THIS FOR?
Any business or individual looking to improve on their buyer’s journey and increase their website conversion rates.
A/B testing is a methodology that crosses website, marketing campaign and email efforts, and more. Once it becomes standard practice, you will see improvements across the board.
This is an introduction to data-driven decision making. There are a plethora of available tools nowadays to eliminate the need for guesswork and assumptions. Let the data tell you what’s working and what isn’t, so you can allocate your time and efforts – and budget – wisely.
This UX course requires no prior knowledge of User Experience testing. If you are a beginner, this is a fundamentals course to help you get off the ground.
If you are intermediate-to-expert level, you may still gain additional knowledge in areas such as multivariate testing cadence, linear attribution modelling, & new tools & resources.