Website Performance Report
- Page Load Speed: Metrics on how quickly your site loads on both desktop and mobile.
- Mobile Responsiveness: Analysis of how well your site performs on mobile devices.
- User Experience Metrics: Data on bounce rates, session durations, and click-through rates.
- Technical SEO: Issues related to robots.txt, sitemaps, schema markup, GSC and more.
- On-Page SEO: Evaluation of metadata, titles, descriptions, header tags, & keywords.
- Conversion Rate: Metrics on how well your site is converting traffic into desired actions (e.g., sales, sign-ups).
Competitive Analysis Report
- Keyword Rankings: How your keywords stack up against competitors.
- Backlink Profile: Comparison of your backlink quality and quantity with competitors.
- Content Analysis: Types and quality of content competitors are producing.
- Social Media Presence: Comparative metrics on social media engagement and reach.
- Market Share: Estimation of your digital market share compared to competitors.
- SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats in the competitive landscape.
Content Marketing Calendar & Content Recommendations
- Content Inventory: List of existing content and its performance metrics.
- Content Gaps: Identification of topics or keywords not yet covered.
- Content Calendar: A schedule outlining when and what type of content will be published.
- Content Types: Recommendations on blog posts, videos, webinars, etc., based on audience preference and engagement.
- KPIs: Key Performance Indicators to measure content effectiveness.
- SEO Recommendations: Suggestions for optimizing each piece of content for search engines.
Backlink Report
- Backlink Profile: List of all backlinks pointing to your site.
- Quality Assessment: Evaluation of the quality of these backlinks (DA, PA, Spam Score).
- Toxic Links: Identification of potentially harmful backlinks.*
- Competitor Backlinks: Insights into backlinks your competitors have that you don’t.
- Backlink Opportunities: Suggestions for potential backlink sources.
- Action Plan: Strategies for backlink acquisition and removal of toxic links.
Accessibility and Compliance
- ADA Compliance: Audit for compliance with the Americans with Disabilities Act.
- W3C Standards: Check for HTML and CSS validation.
- Privacy Policies: Review of GDPR, CCPA, or other relevant privacy compliance.
- Security: Analysis of SSL certificates and other security protocols.
- Legal Compliance: Any other industry-specific compliance checks.
- Recommendations: Steps to ensure the website is accessible and compliant.
Local SEO Report
- Google My Business: Analysis of your GMB profile, including reviews, ratings, and visibility.
- Local Keywords: Performance of location-specific keywords.
- Local Citations: Audit of your business listings on local directories.
- Competitor Local SEO: How competitors are performing in local search.
- Local Backlinks: Quality and quantity of locally relevant backlinks.
- Action Plan: Strategies for improving local visibility and engagement.
Social Signals Report
- Social Engagement: Metrics on likes, shares, and comments across platforms.
- Traffic from Social: How much traffic social media channels are driving to your site.
- Influencer Interactions: Any mentions or interactions with social media influencers.
- Competitor Social Signals: Comparative metrics against competitors.
- Content Performance: Which types of social content are performing best.
- Recommendations: Strategies for improving social signals that can impact SEO.
User Behaviour Analysis
- Heatmaps: Visual representations of where users click, scroll, and how they navigate.*
- User Journeys: Paths that users take through your site.
- Exit Pages: Where users most frequently leave your site.
- New vs Returning Users: Metrics on user retention and new user acquisition.
- Device Analysis: Breakdown of user behaviour by device (desktop, mobile, tablet).
- Improvement Suggestions: Recommendations based on user behaviour to enhance UX and conversions.
International SEO
- Hreflang Tags: Audit of tags to ensure correct language targeting.
- Country Targeting: Analysis of geo-targeting settings in Google Search Console.
- International Backlinks: Quality and relevance of backlinks from international domains.
- Content Localization: Effectiveness of localized content for different regions.
- Competitor International SEO: How competitors are performing in different countries.
- Action Plan: Strategies for improving international visibility.
* May involve third-party tools with additional costs
