Course Description The conversation around social media marketing has shifted away from “Do I need to do it?”, to “What is the best way for me to do it”, as it has now become table stakes for any business. The question is, which platform is the best platform for your specific industry, business or product?
Social Media Marketing Read More »
Course Description You do not need to reinvent the wheel every time you are trying to accomplish something online. Fact is, no matter what you are trying to do, there is very likely an online tool or available template or resource that can help get you there much more efficiently than if you start with
Tool Sets & Online Resources Read More »
Course Description Influencer Marketing is one of the fastest growing online mediums today. But does influencer marketing really work? If done correctly, it can be incredible effective. Influencer marketing has increased from an ancillary marketing tactic to a table-stakes multibillion dollar industry. How can you properly leverage the power of influencer marketing for your business?
Influencer Marketing Read More »
Course Description Effective Content Marketing means creating something once, but having a strategy in place to leverage it a dozen times. By increasing your holistic online footprint, you also increase the number of inroads to your website, and ultimately, to your business. Not all channels are the same, so it is important to your business
Content Marketing Strategy Read More »
Course Description Getting traffic to your website is only half the battle. If your website has a poor user experience or the inability to convert your visitors into customers, you need to shift focus to Conversion Rate Optimization. Too often, businesses think it’s a top-line problem and the solution is to pump more money into
Conversion Rate Optimization (CRO) Read More »
Course Description One of the most important factors in a customer’s decision making process is online reviews. What are other customers saying about your business, website, product or service? Online aggregators such as Google Reviews, TrustPilot, TripAdvisor, Yelp, Amazon and OpenTable, carry with them a tremendous amount of influence. So what do you do when
Managing Feedback & Reviews – Sentiment Monitoring Read More »
Course Description Email Marketing is a very valuable channel for your online marketing efforts. There is an order of operations in setting up your email sequencing, as well as best practices on exactly how to test what is working versus what isn’t. How to personalize the user experience, welcome your new subscribers into your community,
Course Description A core piece of any website, product or service offering, is a unique identifier. If nothing sets your website apart from its competition, you won’t be set up for success. What are your current customers saying about your website or product? How have you set yourself apart from the competition? What is your
Setting Your Website Apart Read More »
Course Description Many people have fantastic business ideas around a specific product or service, but simply don’t know the proper steps to go about getting it online. How do you register a domain name? How do you set up hosting? Who is the best provider? …and many more questions. This course covers the ground-up steps
How to Start A Website Read More »
Combining a passion for education, technology, digital marketing and storytelling into a platform that reaches as many people as possible who are looking for meaningful guidance, direction and connections.
